DELHI REDZ

Motion guidelines and interaction design for Delhi's official Rugby Premier League team.

Overview
Delhi Redz is Delhi's official Rugby Premier League team — a brand rooted in grit, purpose, and the ambition to grow rugby in India. The website needed to carry that energy. My role was to develop the motion language for the experience, framing how the brand could move across its digital presence.

Key Takeaways
The challenge was matching the intensity of the brand without overwhelming the experience. Rugby is fast, physical, and emotional — the motion needed to reflect that without sacrificing clarity or usability.

Approach
My contribution came after design and development were completed. I studied the finished product and worked backwards — identifying where motion could add the most impact and building a motion reference as a pitch for the experience's next phase.

Implementation
I developed a motion guidelines document covering easing, timing, and interaction patterns across key touchpoints — a creative vision and a practical handoff tool in one.

A BOMBAYDC PROJECT